What I Offer

Advertising, thought leadership ghostwriting, special events strategy and execution, sales collateral suite creation, instructional design implementation, website optimization, social media strategy, and video production

What Sets Me Apart

A broad experience background paired with a passion for hitting the target

Optimized Find-ability

Search Engine Optimization and LLM content strategy are crucial for capturing search and chatbot traffic. I align your products and services to what federal technologists are searching for, and remove unnecessary obstacles to information access.

A Focus on Resonance

Understanding the agony and comedy of federal technology buyers to create great marketing campaigns that resonate

Memorable in Multimedia

Scripted video pieces, livestream interviews, in-depth webinars, serialized podcast sessions, audio/radio advertising, viral social media, strategic press relations, precision partner enablement training modules— I provide wide marketing coverage through content creation and curation.

Data Collection, Testing, and Analytics

How do I know a message with ‘land’ or campaign will succeed? I research the buying audience, discuss potential approaches with federal field members, launch parallel assets to test, and then I measure the success with performance and engagement analysis.

  • "I have never had the support and expertise that Charlie has given the Fed team over the from her artistic creativity to explaining marketing analytics to help the team better focus efforts. She truly is a champion amongst her peers and a great coworker!"

    Technical Solutions Architect | Army + SOF

  • "To some extent we've grown numb to the excellence and creativity of [Charlie]. It's important to call that out now more than ever."

    Manager, Federal Technical Services

  • "She is a wizard!"

    Customer Success Engineer