About Charlie

Strategic product marketing leader with 10+ years creating breakthrough positioning and messaging for enterprise technology platforms serving Federal Civilian, Defense, and Intelligence Community markets. Expert in distilling complex AI and infrastructure solutions into compelling value propositions that drive engagement and pipeline.

Proven ability to collaborate across global organizations—partnering with Product, Sales, and Customer Success teams to deliver thought leadership, sales enablement, and event strategies that differentiate in competitive markets.

Dynamic public speaker with extensive experience representing technology brands at industry conferences and customer-facing events worldwide

Awards

MUSE Creative Award | Silver

2023

Vega Digital Award | Silver

2023

Fast Forward Sales Supporter

2023 + ‘25

City of San Jose Commendation

2006

Video Portfolio

Writing, directing, and producing high-engagement video content that differentiates and goes viral

FAQs

Do you have hands-on experience, or are you purely strategic?

1

Both. I've built and executed federal marketing programs from the ground up—writing content, managing events, creating sales collateral, and running campaigns myself. At startups and early-stage companies, I don't just set strategy; I roll up my sleeves and ship.

How do you make technical products resonate with federal buyers?

2

I translate complexity into competitive advantage. Federal buyers don't need more spec sheets—they need to understand how your solution solves their mission-critical problems, meets compliance requirements, and reduces risk. I've done this for network security, cybersecurity, and enterprise technology across DoD, civilian agencies, and federal contractors.

What kind of results have you driven?

3

I've positioned products that won federal contracts, created content that generated qualified pipeline, and built brand presence at tier-one federal events. My work has supported sales into DoD, CISA-regulated entities, and federal systems integrators—where credibility and precision matter most.

Can you navigate federal compliance and procurement requirements?

4

Absolutely. I've developed messaging around Zero Trust mandates, CISA directives, FedRAMP, CMMC, and DoD cybersecurity frameworks. I understand how federal buyers evaluate vendors, what triggers their procurement processes, and how to position solutions within their compliance landscape.

Resume

CORE COMPETENCIES

Public Sector Marketing Strategy • Positioning & Messaging Architecture • Federal/Defense/Civilian Agency Expertise • Product Marketing Leadership • Thought Leadership & Content Development • Sales Enablement & Training • Event Strategy & Delivery • Public Speaking & Presentations • Analyst Relations • Competitive Differentiation • AI Platform Messaging • Global Stakeholder Management

PROFESSIONAL EXPERIENCE

Director of Brand Marketing

Forward Networks, Inc. | Santa Clara, CA | November 2025 - Present

  • Own positioning and messaging strategy for network AI platform serving Federal Civilian and Defense markets, creating breakthrough narratives that resonate with government IT decision-makers

  • Collaborate with Product and Field Engineering teams to distill complex AI-driven network digital twin technology into crisp value propositions aligned to federal mission requirements

  • Partner with Sales and GTM organizations to deliver thought leadership content, sales enablement materials, and competitive differentiation frameworks for public sector buyers

Director of Digital Marketing and Events

Forward Networks, Inc. | Santa Clara, CA | November 2024 - October 2025

  • Led public sector go-to-market strategy across Federal Civilian, DoD, and State Government segments, developing positioning and messaging specifically addressing Zero Trust architecture, cybersecurity compliance, and mission-critical infrastructure modernization

  • Created and delivered thought leadership content including keynote presentations, LinkedIn articles, white papers, and analyst briefings translating technical platform capabilities into government buyer value propositions

  • Owned event strategy and delivery for major federal technology conferences, and fed-focused forums—developing speaker content, booth presence, and customer engagement programs

  • Developed comprehensive sales enablement programs providing federal sales teams with messaging playbooks, competitive battle cards, and demo narratives tailored to DoD and civilian agency buying behaviors

  • Represented company at industry events in speaking roles, customer-facing presentations, and event support capacities, establishing Forward Networks as thought leader in federal network security modernization

Senior Digital Marketing Manager

Forward Networks, Inc. | Palo Alto, CA | March 2019 - October 2024

  • Established foundational product marketing strategy and messaging framework for enterprise network software platform, creating positioning that differentiated in competitive infrastructure market

  • Developed comprehensive content library including product explainers, solution briefs, customer success stories, and technical documentation supporting enterprise and government sales cycles

  • Created sales enablement materials and delivered training programs to revenue teams, ensuring consistent value proposition delivery and competitive differentiation across customer touchpoints

  • Led event marketing strategy for industry conferences and user forums, managing speaker abstracts, booth content, and post-event lead nurturing programs

Global Web Strategist / Project Manager

Cisco Systems | San Jose, CA | March 2017 - March 2019

  • Managed global product marketing content strategy for cisco.com homepage and international sites, coordinating cross-functional teams across 89 country markets to deliver localized messaging and buyer journeys

  • Launched quarterly go-to-market campaigns worldwide, collaborating with US Product Marketing, Regional Sales, and Communications teams to align stakeholders on unified messaging and content strategy

  • Analyzed web traffic and visitor behavior data to optimize content performance and inform strategic messaging decisions, driving measurable improvements in engagement and conversion metrics

Creative Marketing Manager

Jabil | San Jose, CA | June 2016 - January 2017

  • Delivered integrated marketing content including product positioning materials, analyst briefings, press releases, and conference programs supporting enterprise sales initiatives

  • Developed customer success stories and case studies in partnership with sales teams, translating technical solutions into compelling business narratives for target buyer audiences

Sales Enablement / Communications Project Manager

Jabil | San Jose, CA | January 2015 - June 2016

  • Led sales skills training workshops deploying strategic product messaging and positioning frameworks across business units

  • Transformed technical product specifications into customer-facing messaging playbooks, enabling sales teams to articulate value propositions and competitive differentiation effectively

Product Communication Specialist

Milestone @ Google X | Mountain View, CA | January 2013 - November 2014

  • Managed product communication campaigns for NDA innovation projects, collaborating with senior leadership and cross-functional teams on messaging strategy and change management initiatives

  • Coordinated with Product Development teams to ensure consistent messaging and brand voice across internal and external communication channels

KEY STRENGTHS FOR PUBLIC SECTOR MARKETING

  • Deep expertise in Federal Civilian, Defense, and Intelligence Community markets with proven ability to create positioning and messaging that resonates with public sector buying behaviors and mission requirements

  • Exceptional storytelling capabilities translating complex AI and enterprise platform technology into breakthrough narratives that drive engagement and differentiation

  • Strong cross-functional collaboration skills working across matrixed, global organizations to align Product, Sales, GTM, and Communications teams on unified go-to-market strategies

  • Dynamic public speaker comfortable representing brands at industry events, customer meetings, and conferences in presentation, speaking, and event support roles

  • Action-oriented team player who thrives in fast-paced environments, and adapts quickly to changing priorities.

EDUCATION

Bachelor of Arts, Studio Arts Practice in Preparation for Teaching

San Jose State University | 2004